Hi, I’m Hai—a Creative & Design Leader focused on brand, product, UX/UI, marketing, and systems innovation. I help organizations bring strategy and execution into alignment—designing experiences that are thoughtful, scalable, and built to perform.
Design isn’t just about how things look—it’s about solving the right problems, creating clarity, and building systems that make a lasting impact. I work with companies to anticipate what’s next, align around purpose, and deliver experiences that drive engagement, efficiency, and long-term value.
As technology continues to reshape how we connect, emerging tools like AI and data-informed systems are no longer optional—they're foundational. I help organizations integrate, optimize, and even create these technologies while shaping cohesive experiences that connect across channels and deliver measurable outcomes.
From startups to global brands, I’ve helped define and design digital products, launch scalable platforms, evolve brand ecosystems, and lead integrated campaigns that resonate. What I love most is collaborating with stakeholders, cross-functional, product, and engineering teams to align vision with execution and turn strategy into meaningful experiences.
Whether you're exploring what’s next or just want to connect, I’m always open to a conversation. Feel free to reach out.
EXPERTISE:
Driving Scalable Digital Growth
• Team Building & Cross-Functional Direction
• Creative Operations & Scalable Systems
• Stakeholder & Executive Alignment
• Team Building & Cross-Functional Direction
• Creative Operations & Scalable Systems
• Stakeholder & Executive Alignment
Brand & Experience Design
• Brand Strategy & Identity Systems
• UX/UI Design & Product Experience
• Omni-Channel Campaign Development
• Brand Strategy & Identity Systems
• UX/UI Design & Product Experience
• Omni-Channel Campaign Development
Innovation & Insight
• Emerging Tech Integration (AI, Automation, Voice)
• Data-Informed Creative & Optimization
• CRM, Loyalty, and Social Integration
• Emerging Tech Integration (AI, Automation, Voice)
• Data-Informed Creative & Optimization
• CRM, Loyalty, and Social Integration
Brands I’ve Worked With
Google, Hewlett Packard, Intel, Activision, Disney, Samsung, FOX, CB2, Panasonic, SoCalGas, Cue Health, and more.
Google, Hewlett Packard, Intel, Activision, Disney, Samsung, FOX, CB2, Panasonic, SoCalGas, Cue Health, and more.
Let's connect
Whether you’re building a brand, launching a product, or just looking for a fresh perspective—I’m always open to new conversations.
Whether you’re building a brand, launching a product, or just looking for a fresh perspective—I’m always open to new conversations.
View my credentials: Download here (PDF)
NOTABLE IMPACT & HONORS:
Driving Scalable Digital Growth
Redesigned the global HP.com experience—evolving UX, content strategy, and brand storytelling. Introduced a flexible design system that contributed to an 88% increase in online sales.
Redesigned the global HP.com experience—evolving UX, content strategy, and brand storytelling. Introduced a flexible design system that contributed to an 88% increase in online sales.
Leading Product Launches and Creative Programs
Directed UX and creative strategy for the Google Chromebook launch, generating 6.5K+ signups and 25K+ site visits in three months. Also led execution across over a dozen initiatives—including Google AR/VR, Games, and Publisher programs—helping drive a 20% increase in agency revenue through strategic rebranding and pitch leadership.
Directed UX and creative strategy for the Google Chromebook launch, generating 6.5K+ signups and 25K+ site visits in three months. Also led execution across over a dozen initiatives—including Google AR/VR, Games, and Publisher programs—helping drive a 20% increase in agency revenue through strategic rebranding and pitch leadership.
Designing a Smarter Health Experience
Led product strategy and design for Codex Labs’ dermatological health platform—integrating AI, HIPAA compliance, and accessibility to connect patients, providers, and labs through a unified experience.
Led product strategy and design for Codex Labs’ dermatological health platform—integrating AI, HIPAA compliance, and accessibility to connect patients, providers, and labs through a unified experience.
Transforming Customer Engagement Across Channels
Reimagined SoCalGas’ brand experience through an integrated marketing initiative that boosted mobile app adoption by 143% and rebate participation by 400%.
Reimagined SoCalGas’ brand experience through an integrated marketing initiative that boosted mobile app adoption by 143% and rebate participation by 400%.
Earning Industry Recognition for Creative Impact
Honored with ADDYs, W3 Awards, PRism, WebAwards, and Interactive Media Awards for delivering innovative digital experiences, multi-channel campaigns, and brand storytelling that drove measurable results.
Honored with ADDYs, W3 Awards, PRism, WebAwards, and Interactive Media Awards for delivering innovative digital experiences, multi-channel campaigns, and brand storytelling that drove measurable results.